Tourist dining motivations at local restaurants: the moderating role of social media strategies

This study explores the predictive relationships between tourists’ motivations (cultural experience, novelty seeking, prior knowledge, and nostalgia) and their gastronomic experiences as well as the perceived authenticity of local restaurants. It also examines the moderating role of social media str...

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Bibliographic Details

Published in:	Cogent Business & Management
Main Authors:	Sukanya Wareebor, Chompoonut Suttikun, Patcharaporn Mahasuweerachai
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2025-12-01
Subjects:	Tourists’ motivations gastronomic experiences perceived authenticity social media strategies local restaurants Hospitality Management
Online Access:	https://www.tandfonline.com/doi/10.1080/23311975.2025.2521460