Articles Implementation Of Customer Relationship Management In Order To Build Customer Satisfaction And Loyalty

This study aims to examine the impact of the implementation of customer relationship management (CRM) on customer satisfaction and loyalty, and the impact of satisfaction on customer loyalty of government commercial banks (BNI, BRI, Bank Mandiri, and BTN) in East Java Province. The research instrume...

詳細記述

書誌詳細

出版年:	Jurnal Manajemen Indonesia
主要な著者:	Salma Fauziyyah, Khanifatul Khusna
フォーマット:	論文
言語:	インドネシア語
出版事項:	Telkom University 2022-04-01
主題:	customer relationship management customer satisfaction customer loyalty
オンライン･アクセス:	https://journals.telkomuniversity.ac.id/ijm/article/view/2802