Articles Implementation Of Customer Relationship Management In Order To Build Customer Satisfaction And Loyalty

This study aims to examine the impact of the implementation of customer relationship management (CRM) on customer satisfaction and loyalty, and the impact of satisfaction on customer loyalty of government commercial banks (BNI, BRI, Bank Mandiri, and BTN) in East Java Province. The research instrume...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	Jurnal Manajemen Indonesia
المؤلفون الرئيسيون:	Salma Fauziyyah, Khanifatul Khusna
التنسيق:	مقال
اللغة:	الإندونيسية
منشور في:	Telkom University 2022-04-01
الموضوعات:	customer relationship management customer satisfaction customer loyalty
الوصول للمادة أونلاين:	https://journals.telkomuniversity.ac.id/ijm/article/view/2802

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