Letter frequency analysis of proprietary prescription drug names in the United States: Minding the Zs and Qs

Background: Proprietary or brand names of prescription drugs are generally with letters that are unusual in common English. There is little academic research exploring if this perception is true, despite the fact that manufacturers pay millions of dollars to research and develop drug names that conf...

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Bibliographic Details

Published in:	Exploratory Research in Clinical and Social Pharmacy
Main Authors:	Ron Carico, Jr, Keaton Kaplan, Kyler Gator Hazelett, Megan Dillon, Kelly Melvin
Format:	Article
Language:	English
Published:	Elsevier 2022-06-01
Subjects:	Prescription drug names Names Letter frequency
Online Access:	http://www.sciencedirect.com/science/article/pii/S2667276622000452