Accounting treatment of brand as an intangible asset of enterprises
The modern economy is qualified as an economy dominated by knowledge, creativity, high technology, or intangible assets. Intangible assets are a key determinant in the creation of value and cash flows of an enterprise. The brand plays a significant role in positioning the company, as intangible asse...
| Published in: | Ekonomski Pogledi |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
University of Pristina in Kosovska Mitrovica, Faculty of Economics
2019-01-01
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| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2019/1450-79511902065S.pdf |