Artificial Intelligence Influencers’ Credibility Effect on Consumer Engagement and Purchase Intention

In the evolving world of influencer marketing, Artificial Intelligence (AI) influencers are creating significant impact and transforming the approach to brand promotions on social media platforms. In recent times, many popular brands have partnered with AI influencers to engage with their social med...

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Bibliographic Details

Published in:	Journal of Theoretical and Applied Electronic Commerce Research
Main Authors:	Sudarsan Jayasingh, Arunkumar Sivakumar, Arputha Arockiaraj Vanathaiyan
Format:	Article
Language:	English
Published:	MDPI AG 2025-01-01
Subjects:	influencer marketing artificial intelligence (AI) social media virtual influencer AI influencer consumer engagement
Online Access:	https://www.mdpi.com/0718-1876/20/1/17