Investigating causes and consequences of purchase intention of luxury fashion
The purpose of this study is to examine the influences of self-identity, subjective norm and attitude on the intention to purchase luxury fashion goods. It also demonstrates how purchase intention influences on customers' intention to pay premium prices for luxury fashion goods. A theoretical m...
| Published in: | Management Science Letters |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2018-12-01
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| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol8/msl_2018_107.pdf |