Changing Energy Supplier on the Market with a Strong Position of Incumbent Suppliers—Polish Example

The purpose of the study is to identify factors affecting the intention to change an energy supplier. This is in a country, Poland, where competition in the energy market has been intensifying over several years, but incumbent suppliers still have an extremely strong position on the market, and the...

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Bibliographic Details

Published in:	Energies
Main Authors:	Dariusz Dudek, Marcin Lipowski, Ilona Bondos
Format:	Article
Language:	English
Published:	MDPI AG 2021-06-01
Subjects:	energy suppliers incumbent suppliers switching supplier customer retention customer loyalty marketing
Online Access:	https://www.mdpi.com/1996-1073/14/13/3933