Decoding the Personalization-Privacy Paradox: From Thematic Scholarly Clusters to Practical Insights

In today’s digital era, the rise of data-driven personalization has made the tension between relevance and privacy a central issue for businesses: while personalization has become a (source of) competitive advantage, growing privacy concerns pose a competitive threat. Despite rising academic interes...

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Bibliographic Details

Published in:	Studies in Business and Economics
Main Authors:	Duralia Oana, Ogrean Claudia, Țichindelean Mihai, Țichindelean Monica
Format:	Article
Language:	English
Published:	Sciendo 2025-08-01
Subjects:	personalized digital experience privacy concerns personalization-privacy paradox technology integration trust data governance digital marketing
Online Access:	https://doi.org/10.2478/sbe-2025-0025