Determinants of Social Commerce Purchase and Recommendation Intentions Within the Context of Swift Guanxi Among Chinese College Students
This study examined the factors determining social commerce purchase and recommendation intentions within the context of swift guanxi. The data analysis was conducted with Smart PLS 3.0 using the structural equation modeling technique. The results have illustrated that perceived usefulness and perce...
| Published in: | SAGE Open |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-06-01
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| Online Access: | https://doi.org/10.1177/21582440231175370 |