How does entrepreneurial curiosity stimulate new venture ideas among Chinese undergraduates? The mediating role of promotion focus and the moderating role of entrepreneurial education

Abstract Background New venture ideas denotes “imagined future ventures”, which are vital for undergraduates’ entrepreneurial success. As existing studies concentrating more on entrepreneurial opportunity, intention, and behavior, there remains a research gap in understanding how new venture ideas e...

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Bibliographic Details
Published in:BMC Psychology
Main Authors: Caiyun Li, Rui Hu
Format: Article
Language:English
Published: BMC 2025-04-01
Subjects:
Online Access:https://doi.org/10.1186/s40359-025-02786-x