Servicescape of Fitness Facilities and Customer Satisfaction: A Comparative Kano Analysis of Korean and Chinese Consumers

OBJECTIVES This study explores the impact of fitness facility servicescapes on customer satisfaction and compares the differences between Korean and Chinese consumers using the Kano model. The research aims to identify key service elements influencing satisfaction, analyze cultural and socioeconomic...

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Bibliographic Details

Published in:	The Asian Journal of Kinesiology
Main Authors:	Long-Zhe Li, Sung-Kwang Kim, Jinho Yoo, Kyong-ken Choi
Format:	Article
Language:	English
Published:	Asian Society of Kinesiology 2025-04-01
Subjects:	cross-cultural comparison customer satisfaction fitness facilities kano model servicescape
Online Access:	http://ajkinesiol.org/upload/pdf/ajk-2025-27-2-50.pdf