Examining Gen Z's intention using halal toiletries: Theory of planned behavior and perceived risk

Purpose – This study aimed to formulate a conceptual framework to investigate the influence of attitude, perceived behavioral control, subjective norms, financial risk, social risk, and security risk on the intention to use halal toiletries among Gen Z consumers in West Java. Methodology – Purposiv...

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发表在:	Review of Islamic Social Finance and Entrepreneurship
Main Authors:	Listia Andani, Mayang Bundo, Arroyyan Ramly
格式:	文件
语言:	英语
出版:	Universitas Islam Indonesia 2024-09-01
主题:	theory of planned behavior perceived risk intention halal toiletries gen z
在线阅读:	https://journal.uii.ac.id/RISFE/article/view/35448