Analyzing consumer trends in functional foods: A cluster analysis approach

This article delves into an analysis of consumer behavior towards functional foods, utilizing a cluster analysis approach. To gather data, a structured online questionnaire was employed, employing a non-probabilistic convenience sampling method. The study focused on the region of Sicily, Italy, to p...

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Bibliographic Details
Published in:Journal of Agriculture and Food Research
Main Authors: Filippo Sgroi, Caterina Sciortino, Amparo Baviera-Puig, Federico Modica
Format: Article
Language:English
Published: Elsevier 2024-03-01
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666154324000784