Understanding the determinants of user choice in ride-hailing motorcycle services: evidence from Indonesia

The expansion of ride-hailing motorcycle services has transformed urban transportation in Indonesia, offering convenience and affordability. However, misalignment between service features and user expectations remains a challenge. This study employs conjoint analysis to identify the most valued attr...

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Bibliographic Details

Published in:	Urban, Planning and Transport Research
Main Authors:	Remba Yanuar Efranto, Muhammad Rajab Rahmatan Hidayah
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2025-12-01
Subjects:	Conjoint analysis customer satisfaction ride-hailing service attributes user preferences
Online Access:	https://www.tandfonline.com/doi/10.1080/21650020.2025.2539145