The effect of entrepreneurial marketing on outcome goals in SMEs

This study examines how entrepreneurial marketing dimensions (proactiveness, opportunity focused, leveraging, innovativeness, risk taking, value creation, and customer intensity) are related to qualitative and quantitative outcome measures for the SME and the entrepreneur (including company success,...

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Bibliographic Details
Published in:New England Journal of Entrepreneurship
Main Authors: Richard C. Becherer, Marilyn M. Helms, John P. McDonald
Format: Article
Language:English
Published: Emerald Publishing 2012-03-01
Subjects:
entrepreneurial marketing
entrepreneur
value creation
opportunity
leveraging
excellence
Online Access:https://www.emerald.com/insight/content/doi/10.1108/NEJE-15-01-2012-B001/full/pdf?title=the-effect-of-entrepreneurial-marketing-on-outcome-goals-in-smes

Internet

https://www.emerald.com/insight/content/doi/10.1108/NEJE-15-01-2012-B001/full/pdf?title=the-effect-of-entrepreneurial-marketing-on-outcome-goals-in-smes

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