Analisis Kepuasan Konsumen Terhadap Kualitas Pelayanan dan Harga Produk pada Supermarket dengan Menggunakan Metode Importance Performance Analysis (IPA)

Currently, the number of retail companies grow rapidly. This condition make high level competition between retailing in Indonesia and each of company need to have effective strategy to survive in retail business. Beside, a number of big company also take opportunity to expand retail business, not on...

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出版年:	Jurnal Optimasi Sistem Industri
主要な著者:	Melfa Yola, Duwi Budianto
フォーマット:	論文
言語:	英語
出版事項:	Universitas Andalas 2013-04-01
主題:	supermarket customer satisfaction analysis importance performance analysis
オンライン･アクセス:	https://josi.ft.unand.ac.id/index.php/josi/article/view/327