Today’s aspects of event management development

Event management is a communication management or public relations tool which is being successfully used to obtain a lasting effect from a positively formed image of a business entity. An analysis made on available publications allowed classification of event management objects according to the leve...

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Bibliographic Details

Published in:	Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет
Main Author:	N. V. Yashkina
Format:	Article
Language:	English
Published:	Ukrainian State University of Science and Technologies 2021-12-01
Subjects:	keywords event management corporate events strategic approach
Online Access:	http://ek-visnik.dp.ua/wp-content/uploads/pdf/2021-2/Yashkina.pdf