Milk packaging innovation: Consumer perception and willingness to pay
Currently the cow milk market is characterised by a decrease in consumption and sales, for both fresh and long-life products. In addition to the negative consumer perception towards milk, linked to, for example, its potential perceived negative effects on human health, at Italian level, this product...
| Published in: | AIMS Agriculture and Food |
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| Main Authors: | , , , |
| Format: | Article |
| Language: | English |
| Published: |
AIMS Press
2020-07-01
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| Subjects: | |
| Online Access: | https://www.aimspress.com/article/10.3934/agrfood.2020.2.307/fulltext.html |