Sustainable Innovation in the Hospitality Industry: Investigating the Role of diffusion of Innovation, Environmental Pressures, Green Marketing and Resource Commitment

the world and our global community needing change to be more responsive to environmental, social and economic capital. This process not only makes companies more environmentally sensitive, it is also a great opportunity for innovative companies to grow and gain competitive advantage and benefit from...

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Bibliographic Details

Published in:	Muṭāli̒āt-i Mudīriyyat-i Gardishgarī
Main Authors:	Fatemeh Yavari Gohar, Khalil Hayati
Format:	Article
Language:	Persian
Published:	Allameh Tabataba'i University Press 2020-12-01
Subjects:	diffusion of innovation sustainable innovation green marketing resource commitment environmental pressure
Online Access:	https://tms.atu.ac.ir/article_12116_16e49d0151a5889714c4f3c241c37d09.pdf