Enthusiastic Fandom:
Loyal customers of power brands often involve “enthusiastic” or “fanatic” fans. To explore the reasons why such behaviors are sustained, we focused on professional baseball since it is a typical area where enthusiastic fans appear. An effective way to grasp social interactions affecting enthusiasm a...
| Published in: | Maketingu Janaru |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2021-03-01
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| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/4/40_2021.015/_html/-char/en |