Faded Fonts
Faded fonts on billboards and signage causes awareness of missing information. In this research, we highlight the importance of fonts in advertising and wayfinding and how it impacts sensitivity to missing information. Across two studies, we demonstrate that disfluency caused by faded fonts can red...
| Published in: | Interdisciplinary Journal of Signage and Wayfinding |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
University of Oklahoma Libraries
2019-03-01
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| Subjects: | |
| Online Access: | https://journals.shareok.org/ijsw/article/view/37 |