Faded Fonts

Faded fonts on billboards and signage causes awareness of missing information. In this research, we highlight the importance of fonts in advertising and wayfinding and how it impacts sensitivity to missing information. Across two studies, we demonstrate that disfluency caused by faded fonts can red...

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Bibliographic Details
Published in:	Interdisciplinary Journal of Signage and Wayfinding
Main Authors:	Aparna Sundar, Ruomeng Wu, Frank R. Kardes
Format:	Article
Language:	English
Published:	University of Oklahoma Libraries 2019-03-01
Subjects:	fonts visibility signs
Online Access:	https://journals.shareok.org/ijsw/article/view/37

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