Determinants of consumer-generated-content usage for apparel shopping: The moderating effect of gender

This study determined the influence of perceived ease of use, perceived enjoyment, trustworthiness, knowledge and competence as potential determinants of consumer-generated-content usage for apparel shopping in a sample of young adult consumers. The data was obtained from 455 young adult social medi...

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Bibliographic Details

Published in:	Cogent Business & Management
Main Authors:	Rejoice Jealous Tobias-Mamina, Eugine Tafadzwa Maziriri, Elizabeth Kempen
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2021-01-01
Subjects:	perceived ease of use perceived enjoyment trustworthiness knowledge consumer-generated-content usage apparel shopping
Online Access:	http://dx.doi.org/10.1080/23311975.2021.1969766