New Trends of Omnichannel Operation in Retail Trade in the Visegrad Countries

In the Visegrad countries, online sales increased generally by double-digit growth in the last 5 years. The research examines how the changing processes affected by the pandemic and consequently the macroeconomic environments and the distributors were confined because of the restrictions and lockdow...

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Bibliographic Details
Published in:Visegrad Journal on Bioeconomy and Sustainable Development
Main Authors: Kozák Tamás József, Soós Gabriella, Neszmélyi György Iván
Format: Article
Language:English
Published: Sciendo 2023-06-01
Subjects:
Online Access:https://doi.org/10.2478/vjbsd-2023-0003