Conspiracy beliefs and the preference for natural treatments in medical decision-making

Naturalness bias—the tendency to prefer natural products over synthetic alternatives—is a widespread phenomenon in consumer and health decision-making. Despite the lack of a clear scientific definition, the label “natural” evokes strong intuitive associations with purity, safety, and moral value. In...

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Bibliographic Details

Published in:	Acta Psychologica
Main Author:	Lorenzo Gagliardi
Format:	Article
Language:	English
Published:	Elsevier 2025-09-01
Subjects:	Naturalness bias Conspiracy theories Conspiracy beliefs Medical decision-making Cognitive biases Misinformation
Online Access:	http://www.sciencedirect.com/science/article/pii/S0001691825006560