Current Trends in Shipping and Port Marketing Research

Maritime and modern port marketing have acquired a number of features that differentiate them from those applied in the field of production and disposal. Marketing in the field of naval transport synthesizes the orientation of the activity of the shipping company or the port operator to the needs of...

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Bibliographic Details
Published in:Ovidius University Annals: Economic Sciences Series
Main Author: Sorescu Florin
Format: Article
Language:English
Published: Ovidius University Press 2018-01-01
Subjects:
Online Access:http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2019/02/9.pdf