Strategic Approaches to Trademark Management at Polish Universities

This study examines the role of registered trademarks in university branding, focusing on the Polish context. It explores the initial steps Polish universities take in trademark management, the regulations they adopt, and the challenges unique to this environment. The topic has not yet been the sub...

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Bibliographic Details
Published in:Eastern European Journal of Transnational Relations
Main Author: Magdalena Rutkowska-Sowa
Format: Article
Language:English
Published: University of Bialystok, Faculty of Law 2024-12-01
Subjects:
Online Access:https://eejtr.webdev.net/article/view/936