Consumer boycott of greenwashing practices
PurposeThis study aimed to understand the motivations behind consumers’ decisions to boycott greenwashing practices.Design/methodology/approachWe conducted a quantitative survey with a sample of 1,251 consumers, using a questionnaire composed of four main constructs: perception of greenwashing pract...
| 出版年: | REGE Revista de Gestão |
|---|---|
| 主要な著者: | , , |
| フォーマット: | 論文 |
| 言語: | ポルトガル語 |
| 出版事項: |
Emerald Publishing
2025-06-01
|
| 主題: | |
| オンライン･アクセス: | https://www.emerald.com/rege/article-pdf/32/3/151/10361063/rege-08-2024-0134en.pdf |