Logic Mining Approach: Shoppers’ Purchasing Data Extraction via Evolutionary Algorithm

Online shopping is a multi-billion-dollar industry worldwide. However, several challenges related to purchase intention can impact the sales of e-commerce. For example, e-commerce platforms are unable to identify which factors contribute to the high sales of a product. Besides, online sellers have...

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Bibliographic Details
Published in:Journal of ICT
Main Authors: Mohd Shareduwan Mohd Kasihmuddin, Nur Shahira Abdul Halim, Siti Zulaikha Mohd Jamaludin, Mohd. Asyraf Mansor, Alyaa Alway, Nur Ezlin Zamri, Siti Aishah Azhar, Muhammad Fadhil Marsani
Format: Article
Language:English
Published: UUM Press 2023-07-01
Subjects:
2-satisfiability
genetic algorithm
Hopfield neural network
logic mining
online shopping
Online Access:https://e-journal.uum.edu.my/index.php/jict/article/view/16771

Internet

https://e-journal.uum.edu.my/index.php/jict/article/view/16771

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