Stylistics of headlines in advertising texts of admission campaigns through the prism of emotional intelligence (accounts of Chinese universities on the Weibo media-platform)
Stylistic features of headings in advertising texts posted in the official accounts of Chinese universities on the Weibo Internet platform are analyzed in the context of ideas about emotional intelligence. The main research method is a content analysis of cases collected from the accounts of the top...
| Published in: | Неофилология |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Derzhavin Tambov State University
2023-06-01
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| Subjects: | |
| Online Access: | https://neophilology.elpub.ru/jour/article/view/71 |