TIKTOK AS A METHOD OF BRANDS’ COMMUNICATION WITH GENERATION Z
Consumer behavior has evolved over the years, leading to changes in the perception of consumption and the emergence of trends that help create a profile of the modern consumer. The first two decades of the 21st century brought significant changes in consumer behavior, under the influence of the Inte...
| Published in: | Humanities and Social Sciences |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Rzeszow University of Technology
2023-12-01
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| Subjects: | |
| Online Access: | https://journals.prz.edu.pl/hss/article/view/1645 |