A Systematic Literature Review of Online Shopping in Sports Goods and Ser-vices: Considering the Role of Trust and Perceived Risk
Purpose: This paper reviews and discusses recent literature on trust, perceived risk and behavioral intention in online shopping for sports products and services. On this basis, we propose a hypothetical model as a basis for theoretical and hypothetical development in future research.Methods: The pa...
| Published in: | Research in Sport Management and Marketing |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
University of Mohaghegh Ardabili
2021-06-01
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| Subjects: | |
| Online Access: | https://rsmm.uma.ac.ir/article_1317_2ed24bc7bc495fc19b5622aaee70f8d8.pdf |