PENGARUH JENIS PESAN PEMASARAN PRODUK FASHION MELALUI MOBILE MARKETING TERHADAP KEPERCAYAAN, RESPON DAN KEINGINAN PEMBELIAN KONSUMEN DI BANDUNG

Mobile technology has emerged as a new potential tool for marketing activities. The emphasis of mobile phone marketing in this study is fashion mobile phone marketing via SMS or Blackberry Message. Message mobile phone marketing type is one of the importance to increase trust, response and purchase...

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Bibliographic Details

Published in:	Jurnal Studi Manajemen Organisasi
Main Authors:	Riandhita Eri Werdani, Robetmi Jumpakita Pinem, Nurul Imani Kurniawati
Format:	Article
Language:	English
Published:	Universitas Diponegoro 2018-12-01
Subjects:	consumer trust, consumer response, purchase intention, message fashion mobile phone marketing type
Online Access:	https://ejournal.undip.ac.id/index.php/smo/article/view/21277