The mediating job crafting and organizational resilience in linking information technology capabilities with sales performance: An empirical study from Indonesia

Sales performance is crucial in ensuring business growth, profitability, and sustainability, especially in the highly competitive and dynamic Fast Moving Consumer Goods (FCMG) sector. Improving sales performance can be a determining factor for companies to remain relevant and superior in an ever-evo...

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Bibliographic Details

Published in:	Innovative Marketing
Main Authors:	Muhammad Andi Prayogi, Muhammad Fahmi, Rezki Zurriah, Nurul Amaliah, Amelia Dewi Siagian
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2025-02-01
Subjects:	adaptive capability digital innovation organizational resilience sales performance SEM PLS
Online Access:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21633/IM_2025_01_Prayogi.pdf