<p align="justify">An Exploratory Study on the use of Social Networks in Building Customer Relationships<br><br>Estudo Exploratório sobre o uso das Redes Sociais na Construção do Relacionamento com Clientes<br><br>Estudio Exploratorio sobre el uso de las Redes Sociales en la Relación con el Cliente</p>

<p align="justify"><b>ABSTRACT</b><br>This study analyzes how large Brazilian companies use social networks to build customer relationships. Our theoretical references include: social networks and sociabilities; the social networks Twitter, Facebook and Orkut; and r...

詳細記述

書誌詳細

出版年:	Revista Brasileira de Gestão De Negócios
主要な著者:	LOFTI, Eduardo, FRAGA, Rodrigo Ribeiro, ROCHA, Thelma Valéria, JANSEN, Caroline Louise Stedefeldt
フォーマット:	論文
言語:	英語
出版事項:	Fundação Escola de Comércio Álvares Penteado 2013-06-01
主題:	<p align="justify">Marketing strategy Social networks Relationship marketing<br><br>Estratégia de marketing Redes sociais Marketing de relacionamento<br><br>Estrategia de marketing Redes sociales Marketing relacional</p>
オンライン･アクセス:	http://rbgn.fecap.br/RBGN/article/view/953/946