Investor regret: The role of expectation in comparing what is to what might have been

Investors, like any decision maker, feel regret when they compare the outcome of an investment with what the outcome would have been had they invested differently. We argue and show that this counterfactual comparison process is most likely to take place when the decision maker's expectations a...

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Bibliographic Details
Published in:Judgment and Decision Making
Main Authors: Wen-Hsien Huang, Marcel Zeelenberg
Format: Article
Language:English
Published: Cambridge University Press 2012-07-01
Subjects:
Online Access:http://journal.sjdm.org/11/11303/jdm11303.pdf