Customer Disposition to Value Co-Creation Activities. The Case of the Clothing Industry
Purpose: The willingness of consumers to engage in co-creation activities is affected by multiple factors, including intrinsic motivation, firm-level factors, and expected outcomes of the participation in co-creation process. However, the final decision of customer engagement in co-creation is deter...
| 出版年: | Journal of Management and Business Administration, Central Europe |
|---|---|
| 主要な著者: | , , |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
Kozminski University
2018-09-01
|
| 主題: | |
| オンライン･アクセス: | https://mbace.eu/resources/html/article/details?id=181635 |