WEBSITE AS AN COMMUNICATION TOOL AND BRANDING STRATEGY IN TELECOMMUNICATION COMPANIES

This research had the purpose of investigating the utilization of a company's official website as a com­munication medium and for online branding purposes in the telecommunication industry in Indonesia. This study used a population of official websites from seven telecommunication companies in...

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Bibliographic Details

Published in:	Jurnal Manajemen dan Wirausaha
Main Authors:	Erni Martini, Lili Adi Wibowo, Agus Rahayu, Ratih Hurriyati
Format:	Article
Language:	English
Published:	Petra Christian University 2022-03-01
Subjects:	social network analysis dana gopay fintech startup business