The impact of Retailer Xs' consumer-based brand equity on the intention of its consumers to purchase meat products : a survey of FMCG stores in the southern suburbs of Cape Town

Products within the Fast-Moving Consumer Goods (FMCG) industry form an integral part of consumers’ daily lives. Moreover, previous literature has suggested a relationship between Consumer-Based Brand Equity (CBBE) and purchase intention. However, there is a gap in current literature for an in-depth...

وصف كامل

التفاصيل البيبلوغرافية

الحاوية / القاعدة:	The Retail and Marketing Review
المؤلفون الرئيسيون:	H Buys, P Hawinkels, T Shaw, Dr P Pillay
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	Department of Marketing Management, University of South Africa 2020-12-01
الموضوعات:	retail fast-moving consumer goods consumer-based brand equity purchase intention perceived quality brand loyalty brand awareness brand association
الوصول للمادة أونلاين:	https://retailandmarketingreview.co.za/wp-content/uploads/2021/09/RMR16_2_45-63.pdf