The Influence of Service Marketing Mix on Customer Loyalty Towards Travel Agents Post Covid-19 Pandemic

This study examines the impact of the service marketing mix on customer loyalty towards travel agents in Oman after the COVID-19 pandemic. The study seeks to comprehend the influence of the service marketing mix (7Ps: Product, Price, Place, Promotion, People, Process, and Physical Evidence) on cust...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:International Journal of Management, Finance and Accounting
المؤلفون الرئيسيون: Omar Abdulaziz Sultan Abdullah, Junainah Binti Mohd Mahdee, Nurazlin Binti Mohd Fauzi
التنسيق: مقال
اللغة:الإنجليزية
منشور في: MMU Press 2025-02-01
الموضوعات:
Service Marketing Mix
Customer Loyalty
Travel Agents
Post COVID – 19
PLS-SEM
الوصول للمادة أونلاين:https://journals.mmupress.com/index.php/ijomfa/article/view/1271

الانترنت

https://journals.mmupress.com/index.php/ijomfa/article/view/1271

مواد مشابهة