Parabole aziendali e innovazione comunicativa. La storia del cappellificio Borsalino

This paper presents a case study of the brand 'Borsalino', whose communication strategy has evolved closely intertwined with the history of the company. The theoretical foundations of the present work stand in the history of advertising, particularly in the first half of the twentieth cent...

詳細記述

書誌詳細

出版年:	Ocula
第一著者:	Cinzia Bianchi
フォーマット:	論文
言語:	英語
出版事項:	Associazione Ocula 2014-06-01
主題:	pubblicità innovazione marca diacronia borsalino advertising brand
オンライン･アクセス:	https://www.ocula.it/files/OCULA-FluxSaggi-BIANCHI-Parabole-aziendali-e-innovazione-comunicativa