Streaming with the Mouse: Disney’s Entrance into Direct-to-Consumer Streaming and Implications for the Future of Entertainment
Throughout its one-hundred-year history, The Walt Disney Company has utilised many innovative tactics for promoting their products and engaging with consumers. This article highlights the use of direct-to-consumer streaming by the company as a way to reach consumers, and discusses the company’s pote...
| 出版年: | Alphaville: Journal of Film and Screen Media |
|---|---|
| 主要な著者: | , |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
University College Cork
2024-07-01
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| 主題: | |
| オンライン･アクセス: | https://www.alphavillejournal.com/Issue27/HTML/ArticleHavard_Davis.html |