Streaming with the Mouse: Disney’s Entrance into Direct-to-Consumer Streaming and Implications for the Future of Entertainment
Throughout its one-hundred-year history, The Walt Disney Company has utilised many innovative tactics for promoting their products and engaging with consumers. This article highlights the use of direct-to-consumer streaming by the company as a way to reach consumers, and discusses the company’s pote...
| 發表在: | Alphaville: Journal of Film and Screen Media |
|---|---|
| Main Authors: | , |
| 格式: | Article |
| 語言: | 英语 |
| 出版: |
University College Cork
2024-07-01
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| 主題: | |
| 在線閱讀: | https://www.alphavillejournal.com/Issue27/HTML/ArticleHavard_Davis.html |
| _version_ | 1850137974315941888 |
|---|---|
| author | Cody T. Havard Amy M. Davis |
| author_facet | Cody T. Havard Amy M. Davis |
| author_sort | Cody T. Havard |
| collection | DOAJ |
| container_title | Alphaville: Journal of Film and Screen Media |
| description | Throughout its one-hundred-year history, The Walt Disney Company has utilised many innovative tactics for promoting their products and engaging with consumers. This article highlights the use of direct-to-consumer streaming by the company as a way to reach consumers, and discusses the company’s potential future in consumer entertainment. A brief history of consumer engagement is provided, and then Disney’s strategy in the streaming marketplace is discussed along with how it may influence the future of consumer entertainment. |
| format | Article |
| id | doaj-art-50ce52d940ab4a888488e9df87577f00 |
| institution | Directory of Open Access Journals |
| issn | 2009-4078 |
| language | English |
| publishDate | 2024-07-01 |
| publisher | University College Cork |
| record_format | Article |
| spelling | doaj-art-50ce52d940ab4a888488e9df87577f002025-08-19T23:50:19ZengUniversity College CorkAlphaville: Journal of Film and Screen Media2009-40782024-07-01277593https://doi.org/10.33178/alpha.27.07Streaming with the Mouse: Disney’s Entrance into Direct-to-Consumer Streaming and Implications for the Future of EntertainmentCody T. Havard 0https://orcid.org/0000-0002-8277-5699Amy M. Davis1https://orcid.org/0009-0005-7516-4194The University of MemphisUniversity of HullThroughout its one-hundred-year history, The Walt Disney Company has utilised many innovative tactics for promoting their products and engaging with consumers. This article highlights the use of direct-to-consumer streaming by the company as a way to reach consumers, and discusses the company’s potential future in consumer entertainment. A brief history of consumer engagement is provided, and then Disney’s strategy in the streaming marketplace is discussed along with how it may influence the future of consumer entertainment.https://www.alphavillejournal.com/Issue27/HTML/ArticleHavard_Davis.htmldisneydisney+streaminghulunetflix |
| spellingShingle | Cody T. Havard Amy M. Davis Streaming with the Mouse: Disney’s Entrance into Direct-to-Consumer Streaming and Implications for the Future of Entertainment disney disney+ streaming hulu netflix |
| title | Streaming with the Mouse: Disney’s Entrance into Direct-to-Consumer Streaming and Implications for the Future of Entertainment |
| title_full | Streaming with the Mouse: Disney’s Entrance into Direct-to-Consumer Streaming and Implications for the Future of Entertainment |
| title_fullStr | Streaming with the Mouse: Disney’s Entrance into Direct-to-Consumer Streaming and Implications for the Future of Entertainment |
| title_full_unstemmed | Streaming with the Mouse: Disney’s Entrance into Direct-to-Consumer Streaming and Implications for the Future of Entertainment |
| title_short | Streaming with the Mouse: Disney’s Entrance into Direct-to-Consumer Streaming and Implications for the Future of Entertainment |
| title_sort | streaming with the mouse disney s entrance into direct to consumer streaming and implications for the future of entertainment |
| topic | disney disney+ streaming hulu netflix |
| url | https://www.alphavillejournal.com/Issue27/HTML/ArticleHavard_Davis.html |
| work_keys_str_mv | AT codythavard streamingwiththemousedisneysentranceintodirecttoconsumerstreamingandimplicationsforthefutureofentertainment AT amymdavis streamingwiththemousedisneysentranceintodirecttoconsumerstreamingandimplicationsforthefutureofentertainment |