Streaming with the Mouse: Disney’s Entrance into Direct-to-Consumer Streaming and Implications for the Future of Entertainment

Throughout its one-hundred-year history, The Walt Disney Company has utilised many innovative tactics for promoting their products and engaging with consumers. This article highlights the use of direct-to-consumer streaming by the company as a way to reach consumers, and discusses the company’s pote...

Full description

Bibliographic Details
Published in:	Alphaville: Journal of Film and Screen Media
Main Authors:	Cody T. Havard, Amy M. Davis
Format:	Article
Language:	English
Published:	University College Cork 2024-07-01
Subjects:	disney disney+ streaming hulu netflix
Online Access:	https://www.alphavillejournal.com/Issue27/HTML/ArticleHavard_Davis.html

Similar Items

THE STREAMING REVOLUTION: A COMPREHENSIVE ANALYSIS OF GLOBAL TRENDS AND STRATEGIC ADAPTATIONS IN THE ENTERTAINMENT INDUSTRY
by: Karina Kapliar
Published: (2025-06-01)

100 Years of Disney
by: Amy M. Davis, et al.
Published: (2024-07-01)

Disney and Disability: Media Representations of Disability in Disney and Pixar Animated Films
by: Jeanne Holcomb, et al.
Published: (2022-08-01)

Filière de l’audiovisuel et plateformes SVOD : une analyse croisée des stratégies de Disney et Netflix
by: Lucien PERTICOZ
Published: (2019-04-01)

COVID-19 Lockdown and Disney+ strategy on social networks on its launch during the State of alarm in Spain
by: Juan Martín-Quevedo, et al.
Published: (2023-04-01)

Disney Animation: Global Diffusion and Local Appropriation of Culture
by: Souad Belkhyr
Published: (2013-08-01)

Death and Coping Mechanisms in Animated Disney Movies: A Content Analysis of Disney Films (1937–2003) and Disney/Pixar Films (2003–2016)
by: James A. Graham, et al.
Published: (2018-10-01)

Examining the Legacy of Disney Artist Mary Blair
by: Gabrielle Stecher
Published: (2024-07-01)

EMPOWERED FEMININITY: THE EVOLUTION OF FEMALE STRENGTH IN DISNEY’S MOANA
by: Galuh Citra Julia Pramesty, et al.
Published: (2025-10-01)

Walt Disney y la fortaleza femenina: nuevas lecturas en torno al personaje de Cenicienta
by: Álvaro Cambra Sánchez-Gil
Published: (2023-03-01)

Driving Engagement on Instagram: A Comparative Analysis of Amazon Prime and Disney+
by: Kazi Turin Rahman
Published: (2021-07-01)

The Magical World of Disney: building relationships with clients from the brand personality
by: Gabriela Nobre Dias, et al.
Published: (2020-01-01)

Fenomeni di ibridazione nelle Parodie Disney di argomento dantesco
by: Giovanni Vito Distefano
Published: (2020-02-01)

Narrative of LGBTQ Representations in Disney Cartoons
by: Fatma Amr
Published: (2023-01-01)

Extension du champ télécinématographique de la science-fiction. The Mandalorian (Disney+)
by: Hannedouche Cédric
Published: (2022-06-01)

La fémina Disney: análisis y evolución del personaje femenino en cuatro películas de la factoría Disney
by: Matías López Iglesias, et al.
Published: (2013-01-01)

Disney, remakes et reprises
by: Bérénice Bonhomme
Published: (2018-01-01)

“Walt antes do Mickey”: um estudo observacional das características empreendedoras de Walt Disney
by: Douglas Albuquerque Vasconcelos, et al.
Published: (2019-04-01)

Il meraviglioso mondo delle Grandi Parodie Disney e l’inquietante caso del Paperin furioso
by: Andrea Cannas
Published: (2020-02-01)

La asimilación de identidades visuales en animación a través de servicios VBD en Disney+
by: Marcos García-Ergüín Maza
Published: (2023-10-01)

ORGANIZATIONAL CULTURE: AN IMPORTANT TOOL FOR EFFICIENT MANAGEMENT IN MOVIE STUDIOS
by: TIMOTIN, LUDMILA, et al.
Published: (2024-12-01)

Modification of Disney trap for capture of sand flies (Diptera: Psychodidae: Phlebotominae)
by: Maria Elizabeth C Dorval, et al.
Published: (2007-11-01)

Les châteaux des parcs Disney. Le médiévalisme comme mythe entrepreneurial
by: William Blanc
Published: (2024-11-01)

Disney Reloaded: Pixar’s Influence on the Evolution of Disney Animation Feature Films (1994–2018)
by: Marta Izarra de Luna, et al.
Published: (2024-09-01)

Storytelling for Geeks. A Multimodal Analysis of Disney’s Stickers
by: Ilaria Moschini
Published: (2018-10-01)

Vic Lockman and the Carl Barks Universe of Disney Ducks
by: Andrea Cara
Published: (2017-09-01)

Time to Face the Music: Musical Colonization and Appropriation in Disney’s Moana
by: Robin Armstrong
Published: (2018-07-01)

Globalisation of commercial theme parks case: The walt disney company
by: Patrick De Groote
Published: (2010-12-01)

Globalisation of commercial theme parks case: The Walt Disney Company
by: Patrick De Groote
Published: (2011-12-01)

Starlets, Subscribers and Beneficiaries: Disney, Latino Children and Television Labor
by: Christopher Chavez, et al.
Published: (2016-05-01)

Over Time and Beyond Disney—Visualizing Princesses through a Comparative Study in India, Fiji, and Sweden
by: Charu Uppal
Published: (2019-03-01)

Disney Screencerts: A Video Essay
by: Sureshkumar Sekar
Published: (2024-07-01)

The gendered behaviors displayed by Disney protagonists
by: Lucy L. Clarke, et al.
Published: (2024-05-01)

Reel Royal Diversity? The Glass Ceiling in Disney’s Mulan and Princess and the Frog
by: Lauren Dundes, et al.
Published: (2016-12-01)

Dubbing and Redubbing Animation: Disney in the Arab World
by: Elena Di Giovanni
Published: (2016-02-01)

From Kundun to Mulan: A Political Economic Case Study of Disney and China
by: Hongmei Yu
Published: (2015-01-01)

Disney characters as moral role models: a discourse analysis of Coco and Encanto
by: Ruta Vaidya, et al.
Published: (2024-06-01)

Moana made waves: Discussing the representation of Pacific Islanders in the Disney movie Moana
by: Hannah Dittmer
Published: (2021-04-01)

Disney IP derivative product marketing--A case study of LinaBell
by: Chai Yaxin
Published: (2023-01-01)

Un "rigger" español en Disney: Iker J. De los Mozos
by: María Lorenzo Hernández
Published: (2013-02-01)