The Influence of Brand Ambassador, Brand Image and Halal Label on Purchasing Decisions on Scarlett Whitening Products

This study aims to determine the effect of brand ambassadors, brand image, and halal labels on purchasing decisions for Scarlett Whitening. This study aims to analyze the effect of brand ambassadors, brand image, and halal labels on purchasing decisions for Scarlett Whitening products. This study e...

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Bibliographic Details

Published in:	Indonesian Interdisciplinary Journal of Sharia Economics
Main Authors:	Rindiani Rindiani, Dewi Komala Sari, Kumara Adji Kusuma
Format:	Article
Language:	English
Published:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-04-01
Subjects:	Brand Ambassador Brand Image Halal Labels Purchasing Decisions
Online Access:	https://www.e-journal.uac.ac.id/index.php/iijse/article/view/6389