Content Marketing as an Advertising Strategy: An Analysis of Brand Awareness and Audience Relationships at Apple

Objectives: This study examines the impact of content marketing on brand awareness and audience relationships, utilising Apple as a case study. The research also aims to identify the specific content strategies that are most effective and to examine their impact on consumer perceptions and loyalty....

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Bibliographic Details

Published in:	Mdooter Journal of Communication and Digital Technologies
Main Author:	Emmanuella Amarachi Ozioko
Format:	Article
Language:	English
Published:	Verlumun and Penda Publishers, LLP 2025-10-01
Subjects:	Content Marketing Brand Awareness Apple Advertisements, Social Media
Online Access:	https://www.mdooterj.com/index.php/mdooterj/article/view/21