Event Sponsorship Factors Towards Purchasing Intention
This study was conducted using empirical data to examine objectives by adopting the perception of attendees towards sponsors. Three distinct forms based on Tomalieh (2016) which proposed the relationship between brand knowledge, event sponsor-fit and attitude towards events to purchase intention...
| Published in: | Journal of International Business, Economics and Entrepreneurship |
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| Main Authors: | , , , |
| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2020-12-01
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/40702/1/40702.pdf |