Event Sponsorship Factors Towards Purchasing Intention

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This study was conducted using empirical data to examine objectives by adopting the perception of attendees towards sponsors. Three distinct forms based on Tomalieh (2016) which proposed the relationship between brand knowledge, event sponsor-fit and attitude towards events to purchase intention...

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Bibliographic Details
Published in:	Journal of International Business, Economics and Entrepreneurship
Main Authors:	Nur Farhana Mohd Sah, Wan Soraya Wan Abdul Ghani, Nurlisa Aina Abd Majid, Mohd Khalid Mohd Abas
Format:	Article
Language:	English
Published:	UiTM Press 2020-12-01
Subjects:	event sponsorship purchase intention events sponsor
Online Access:	https://ir.uitm.edu.my/id/eprint/40702/1/40702.pdf

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