Factors influencing online purchasing intention in Klang Valley, Malaysia

This study examined the independent variables that influence online purchasing intention in Klang Valley, Malaysia: perceived usefulness, perceived ease of use, perceived enjoyment, and perceived risk. Online purchase intention is the dependent variable. Both the Theory of Acceptance Model (TAM) and...

詳細記述

書誌詳細

出版年:	Asian Journal of Social Science Research
主要な著者:	Simranpreet Kaur Hansaram @ Rammilah Hansaram, Chong Kim Loy, Shaalni Pradhaa Manogran, Cheor Wai Kit, Sharini Nadzri, Sarawana Raj Balakrisnin, Thirugnanam Lakshamanan
フォーマット:	論文
言語:	英語
出版事項:	UNITAR International University 2022-10-01
主題:	online purchasing intention perceived usefulness perceived ease of use perceived enjoyment perceived risk
オンライン･アクセス:	https://ajssr.unitar.my/doc/vol4i1/22040102.pdf